See also: Dollar General, DoorDash Team Up for Same-Day Delivery pOpshelf shelves will also carry a highly-curated crossover assortment of Dollar General’s private brands, many of which have been recently rebranded,” the company said, with price points with on the vast majority of items set at $5 or below. The focus is on “continually-refreshed merchandise, seasonal specials and limited-time items while also surpassing price and value expectations. Introduced in October 2020, Popshelf locations currently number around 36 in six states, with the new plans envisioning 1,000 stores up and running by FY 2025 ending January 2025.Īveraging 9,000 square feet, Popshelf stores’ “initial targeted customers are primarily female and are located in diverse suburban communities with a total household annual income ranging from $50,000 to $125,000,” according to a previous statement.īy contrast, Taylor told CNBC that Dollar General customers tend to older, live in more rural communities, and have annual household incomes in the $40,000 range. 2) highlighting a net sales increase of 3.9% to $8.5 billion, Dollar General EVP/Chief Merchandising Officer Emily Taylor told CNBC, “We realized a standalone concept had a lot of merit, particularly as it related to providing a really exciting, joyful, engaging shopping experience in the small-box store.”
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Not content to watch the lucrative home décor and improvement wave pass it by, budget retailer Dollar General plans a significant expansion of its upmarket Popshelf store concept, pushing into younger and wealthier suburban markets seeking higher basket values.Īs the discount chain delivered fiscal third-quarter financials on Thursday (Dec.